Spotify Research: Information Architecture: UI: UX: Iteration Background. Spotify is the leader in streaming music providers — and it wants to stay that way. For this reason, they want to improve engagement and retention in their app by expanding their social capabilities. The landscape changes depending on if you listen to happy or sad songs, energetic or calm ones, if you’ve been a recent active listener and other track features. Listen to a couple new songs and see how it reflects on your landscape. This app was originally created as part of Spotify. I was really expecting to see native landscape support in the new Android version. #¤%& is the problem? Everyone wants it, why can't we have it? Other than that the new app is great, although the colors are a bit 'boring';) Can someone from Spotify staff answer this question?
Spotify App For Windows 10ResearchAnalyzing Secondary Data![]()
To begin, I conducted a rapid research session of secondary sources. I spent a few hours getting a sense of Spotify’s place within the landscape of streaming music providers and gathering enough information to help determine the focus and scope of my research. I identified some key challenges and opportunities and made a list of initial assumptions and questions. From there, I conducted a competitive analysis comparing competitors’ strengths and weaknesses, as well as identifying where opportunities for Spotify to differentiate itself with a social feature might exist.
Spotify Ipad App LandscapeApp AuditSpotify Landscape Mode
Spotify 2019 premium apk. In my research, I found that Millennial’s comprise 72% of Spotify listeners and are also listed as top smartphone users, with a 98% ownership rate. Based on this information, I made the initial assumption that Spotify’s users might prefer to connect and communicate socially through Spotify via the mobile app.
Although extremely familiar with the mobile app, I thought it was important to conduct an app audit. This helped me gain a clear grasp of the app’s architecture, hierarchy and content, which I felt was important to establish before considering how a new feature might integrate within the design. Provisional PersonasSpotify Landscape App Download
I then created three provisional personas based on key demographics and behavioral traits of Spotify users. These personas helped me frame my interview planning and identify ideal interview subjects.
Conducting Primary Research
https://botsnew599.weebly.com/blog/new-spotify-app-layout. Reset password for spotify. Drawing from the list of questions and assumptions I drafted during my secondary research and research plan, I crafted questions to ask participants about their music listening and sharing habits. Playing spotify while other apps are open. I interviewed 5 people in person at a local coworking / coffee shop. Participants ranged in age from early 20’s to mid 30's, resided in major US cities, and reported listening to music daily.
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